Pamela Braide is a development and communications consultant with roots in entertainment spanning over 20 yrs experience in working with Government at all levels, civil society, private companies and individuals. Pamela is an Architect who diverted to a communications career as an illustrator of health campaign IEC materials and entertainment promotion and moved further to the field of participatory communication methodologies, behavioural change communications, public relations, online engagement and reputation management. Her civil society engagement is largely focused on project delivery and policy advocacy on issues which intersect with gender, leadership, human rights, youth employment, and issue based coalition building, sustenance and awareness creation via online and offline engagement. Pamela is also a singer and writer passionate about societal issues.