Pierce is the founder and CEO of Equine MediRecord. Equine MediRecord develops, sells and maintains the first and only mobile application, website and database to allow for the digital recording of equine welfare regulatory documentation in the Equine industry. He co-founded and is non-executive Chairman of a non profit organisation, Secret Street Tours. He is the founder and racing manager of the Blackrock Racing Syndicate. Pierce was named in Ireland’s 30 under 30 business people. Ex-PRO North America Rugby Player.