Rachel Shechtman is a fourth generation entrepreneur who loves finding the next big thing as much as sharing it with others. In 2003 Rachel launched Cube Ventures, a retail and marketing consultancy whose clients included: Lincoln, TOMS, Kraft Foods, GILT, GAP, and AOL. In December 2011, she launched STORY, a 2000 sq. ft retail concept in Chelsea; STORY is a space that has the point of view of a magazine, changes like a gallery and sells things like a store.