1967, BA, Case Western Reserve University; 1970, MA and 1974, PhD, University of Rochester. 1988-95, Henrietta Johnson Louis Professor of Economics, Johnson Graduate School of Management, Cornell University and Director, Center for Behavioural Economics and Decision Research. Currently, also, Director, Center for Decision Research, Graduate School of Business, University of Chicago; Principal, Fuller and Thaler Asset Management, San Mateo, California. Member, American Academy of Arts and Sciences. Author of Nudge, an international best seller.