Robert Madelin is the European Commission's outgoing Senior Innovation Adviser. He has recently published 'Opportunity Now: Europe's mission to innovate'. English with Celtic roots, Robert studied at Magdalen College, Oxford and at the French Ecole Nationale d'Administration. He is Cyber Studies Visiting Research Fellow at the University of Oxford, Policy Fellow of the Cambridge University Centre for Science and Policy and an Honorary Fellow of the Royal College of Physicians of London. He is active in the World Economic Forum: both its Council on the Future of Behavioural Sciences and its initiative on the Future of Health and Healthcare. Robert joined the British Civil Service from University in 1979, and has served in the European Commission since 1993, the last 12 years in top-level leadership. Robert has been involved in launching and concluding the Uruguay Round of trade liberalisation and creating today's World Trad e Organisation. He has been active in improving Asia-Europe relations. He has negotiated for Britain and for Europe in trade, investment and services. He has managed European Union policy and regulation for agri-food, public health and life sciences; and for research, digital technologies, media and Internet.