LLB, Morocco; BCom, Montreal; joint BA in Operations and Production Management, IT, Montreal. 2001, joined Bombardier Aerospace; led the definition, implementation of Bombardier Manufacturing Information System and development of integrated IT strategies. Currently, Chief Country Representative, North Africa; establishes and maintains strong relationships with key stakeholders, supporting all regional activities for Bombardier's business units. Mandate recently expanded to encompass aerospace-level business development strategy in Africa. Named Officer of the Order of National Merit by HM King Mohammed VI of Morocco.