Dr. Susan Persky is an Associate Investigator and Head of the Communication, Attitudes and Behavior Unit, and directs the Immersive Virtual Environment Testing Area within in the National Human Genome Research Institute, National Institutes of Health. She earned a Ph.D. in social psychology from the University of California, Santa Barbara where she studied at the Research Center for Virtual Environments and Behavior. She founded the IVETA, an immersive VR -based experimental research lab in 2006. Dr. Persky’s programmatic research investigates the function of new genomic knowledge about common health conditions like obesity and diabetes in interactions between health care providers and patients and in public health contexts. She has published a body of scientific work related to VR and behavioral science methodology and has presented her work in venues such as the Smithsonian Institution and the National Academies of Sciences, Engineering and Medicine.