Tina is an an expert consultant in marketing communication and digital transformation with excellent leadership and negotiation skills. Her working knowledge in advertising and media (traditional, digital, cross-channel and innovations) is complemented with a high commitment to effectiveness, customer satisfaction and consumer/shopper understanding. Leading 'Digital Transformation' for Nestlé Germany 2014-2019 broadened her knowledge along the whole value chain and also in change management. Moderating cross functional digital teams in a network organization has deepened her ability to implement changes in the company and to intensify data-based decisions and to adapt (test and learn).
Tina has a proven track record in managing agencies and departments, and is competent in working successfully in diverse and international teams. She has natural networking skills which have provided her with valuable contacts in media, marketing and agencies throughout her career.
Her work as chairwoman of OWM 2013-2019 (Advertisers Association Germany), as well as being member of WFA Global Media Board as of 2019 complement her profile as a senior executive.