Education
2009.08-2013.06 Institute of Media & International Culture Communication, Zhejiang University, Major in Journalism
2011.04-2013.06 Institute of Chu Kochen Honors, Zhejiang University, Minor in Public Administration
2012.01-2012.02 University of California Davis, Exchange Program
Work Experience
2013.07-Now JinkoSolar Co., LTD. Director, Marketing Dept.
Cooperated with external partner to negotiate the best advertising plan in 20 cities with less budget, enhanced branding awareness
Planned and executed more than 20 sponsorship of industry conferences per year and high level summits (Summer Davos, Boao, G20 summit, etc.), as well as the cooperation of solar projects with the Everest base camp, Disney, Peking University, Tsinghua University to raise the brand image
Organized Japan, Beijing press conference and other media events, planned and executed the cooperation with 5 industry associations to maintain good relations