BA, Renmin Univ. of China; MA & PhD in Sociology, Yale. Former: Manager, Strategic Analytics Group, Minute Maid Co.; Senior Consultant, Information Resources, Chicago; Assoc. Professor & Deputy Chair, Marketing Dept, School of Economics & Mgmt, Tsinghua Univ.; Assoc. Director, China Retail Research Center. Concurrently, Academic Director, CMO programme, CEIBS. Author & Editor of several books and scholarly papers. Editor, The Journal of Marketing Science; Member, Editorial Board, Frontiers of Business Research in China; Member, Academic Committee, Chinese Marketing Assoc. Research interests include: branding strategy; customer strategy; business model innovation; e-commerce in china; consumer buying behaviour.