Zhu Rui

Professor, Cheung Kong Graduate School of Business

PhD, University of Minnesota. Currently, Professor of Marketing, Cheong Kong Graduate School of Business. Associate Editor: Journal of Marketing; Journal of Marketing Research. Has done extensive research on consumer behaviour, creativity, and advertising. Research has been published in leading journals such as Science, the Journal of Consumer Research, and the Journal of Marketing Research, and has been featured in media outlets such as the New York Times, the Wall Street Journal, and The Independent.