Klaus Schwab Releases “The Great Narrative” As Sequel To “The Great Reset”

07 Jan 2022

- World Economic Forum Founder and Executive Chairman Klaus Schwab and his co-author Thierry Malleret today release their new book “The Great Narrative”

- “The Great Narrative” encapsulates the Davos Vision, and explores how we can shape a constructive, common narrative for the future

- The book is the second instalment in “The Great Reset” series, which has been a global best-seller with over 250,000 copies and over a dozen translations

Geneva, Switzerland, 7 January 2021– Authors Klaus Schwab and Thierry Malleret, whose book “The Great Reset” in 2020 became a global best-seller, on Friday released their next book, “The Great Narrative”. The book derives from a collaborative effort with some of the world’s leading thinkers, and describes how we can create a more resilient, inclusive and sustainable future.

“Going into 2022, we all look forward to a better future. Yet the challenges we are facing coming out of the pandemic are multi-fold and interconnected. The Great Narrative shows what the way forward could be, and what the role of cooperation, innovation, morality, public policies and business can be,” said Klaus Schwab, Founder and Executive Chairman of the World Economic Forum.

The Great Narrative book relies to a substantial extent, but not exclusively, on interviews conducted with 50 of the world’s foremost global thinkers and opinion-makers who come from a broad spectrum of academic disciplines and from diverse geographies and backgrounds. The thinkers include

Economists such as Mariana Mazzucato, Dambisa Moyo, Branko Milanovic, Niall Ferguson, Justin Lifu Yin, Raghuram Rajan, Moises Naim, and Rebecca HendersonFuturists, philosophers and scientists such as Amy Webb, Marina Gorbis, Annita Allen-Castellito, Lu Zhi, Helen Steward, Amie Thomasson, David Sinclair, and John Rockström

“This book is about ideas and how they may coalesce to form a Great Narrative,” said Thierry Malleret, CEO of the Monthly Barometer and co-author of the book. “It is also, and most importantly, about how some of these ideas may or should make their way into policy-and decision-making. They go beyond the realm of theory and are a call to action.”

The Great Narrative is published by Forum Publishing, the publishing arm of the World Economic Forum. It has 253 pages, and will be distributed around the world as of Friday, January 7. The book will be available directly for purchase through Amazon. Digital copies will retail at $|€|£ 4.99, print copies at $/€/£ 14.99. It can be downloaded for free (US, UK, France, Germany, Italy, India, Japan, Brazil, Mexico) from Amazon Kindle as of 7 January. The action runs through January 10.

Media review copies can be requested to Muzi.Li@weforum.org.

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