Bike Buses - Caravanas Ciclistas
Problem Statement
Short car trips are responsible for 75% of transport emissions. Every short commute to the office, to drop your kids at school… seems harmless, but it’s polluting our air and it’s promoting habitat loss for all the space roads and parking lots take.
That is why we started a nationwide movement to promote the bike as a commuting mode in cities. Bikes’ infrastructure is less intrusive than cars’; also, bikes generate zero carbon emissions, require fewer natural resources than cars, and solve our traffic problem.
If we truly want to protect our cities' climate, electric cars are not enough. We must reshape our entire mobility system. We must focus on switching towards more sustainable options such as cycling, walking, or shared mobility. And that’s exactly what our initiative is pursuing.
About the project
We teach and support people in Mexico to commute by bike to their work, reducing air pollution and car demand.
How exactly?
We organise cycling sessions heading to common work areas. We meet at one point, an experienced cyclist leads the participants along the entire route, and we all commute together, ensuring they feel supported and guided. We also rented bikes for free for those who don't own one yet.
This peer-support environment and beginner-friendly approach smooths the adaptation process of starting commuting by bike.
Metrics
- 106 people have joined the cycling groups
- 106.6 kilos of CO2 reduced during our 5 cycling group editions.
- 19 media channels broadcasted our work (tv, radio, newspapers and news portals)
- +300,000 viewers and readers reached thanks to our presence in the media
- 336,000 social media users reached
- 11 signed partnerships: local government, cyclist organisations and civil society organisations.