We published 115 videos related to the Davos Agenda, resulting in more than 62 million views. Twenty-seven of these included appearances by participants or were based on Zoom interviews with partners.

The most successful videos were story-led, such as the one about the incredible clothes that grow with your child (2.7 million views) or the Indian designer making mattresses out of PPE (2 million views). The Global Risks Report videos also generated 1.8 million views. Our most-viewed reactive videos were John Kerry on America’s climate comeback and Greta Thunberg’s message to Davos, both shared by Leonardo Dicaprio on Instagram, and Ursula von der Leyen on big tech.

Over on Instagram and Facebook stories, fuelled by an intensive live-clipping operation, rolling coverage won us 13 million views (up from 8 million last year) and – unusual in the current social media climate – thousands of positive comments on Instagram.

Twitter clips averaged around 8,000 views per clip, fuelling 2.6 million views on Twitter alone; with one or two smashing it out of the park – Dr Tedros on vaccine nationalism attracted 620,000 views and Xi Jinping’s ‘The strong should not bully the weak’ had 450,000. They helped attract four times the usual viewing numbers on Twitter for the week, and thanks to the emphasis on video, we doubled our impressions per day across the entire week, a 20% increase on last year's Annual Meeting in Davos. In a first, the clips were also distributed by Reuters as part of their coverage of the event.

In collaboration with YouTube and London-based production company Little Dot, we kicked off Davos Agenda week with an animated video that attempted to demystify the ‘Great Reset’. The video attracted 210,000 views, 2,000 new subscribers and the attention of far-right publication Breitbart.

The four Daily Davos highlights reels were hosted by a cast of YouTube influencers including Lilly Singh, Daniel Howell, Danielle Bainbridge, Prajakta Koli and Bhuvan Bam, the idea being to bring Davos content and inspiration to a diverse new audience. These have so far won us 150,000 views and hundreds of new subscribers. In addition, dedicated playlists showcased the best of each days’ sessions, optimised with thumbnail and SEO description, amounting to an additional 420,000 views.

The 'Radio Davos' podcast was available daily on the Forum’s website and Davos homepage, and as a podcast available on all major platforms. Its ‘morning show’ format gave listeners a flavour of the main themes and events of each day. Each episode featured a different co-host from prominent media around the world: The Economist, Financial Times, Politico, Business Insider and Straits Times.

Forum partners featured on the podcasts included: IKEA (on the circular economy), Coca-Cola (racial justice), Verizon (digital divide). Each episode had a high-profile interview: Mark Carney, Jane Goodall, Robert Downey Jr, Greta Thunberg, and Crystal Awardees photographer Sebastião Salgado and architect David Adjaye). Radio Davos had more than 30,000 listens during the Davos Agenda week.