White papers
Published: 15 September 2025

Trade and Labour: Pathways for Decent Work in Kenya’s Digital Economy

The expansion of digitally delivered services, platform technologies and artificial intelligence (AI) is transforming trade and labour markets. How can countries attract digital jobs and investment, grow domestic ecosystems and ensure labour rights and social protection for digital workers? This white paper explores the question through Kenya’s digital economy.

The expansion of digitally delivered services, platform technologies and artificial intelligence (AI) is transforming trade and labour markets. How can countries attract digital jobs and investment, grow domestic ecosystems and ensure labour rights and social protection for digital workers? This white paper explores the question through Kenya’s digital economy.

The paper identifies challenges ranging from access to digital jobs to decent work deficits in these jobs and job churn due to AI and automation. It explores a range of government and business responses and focuses its recommendations on labour law amendments to include digital workers; decent work toolkits for business; and harmonizing labour standards through trade and regional frameworks.

The study draws from close to 40 stakeholder interviews and a workshop in Nairobi. It was undertaken with Africa Practice as part of the joint TASC Platform–World Economic Forum Trade and Labour Programme funded by Laudes Foundation.

License and Republishing

World Economic Forum reports may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

About us

Engage with us

Quick links

Language editions

Privacy Policy & Terms of Service

Sitemap

© 2025 World Economic Forum