Driving Sustainable Consumption Consumer Engagement
Fallback tiny 8cd872b56c710adb83ae38eb2116e34dee65b06883fa029367b994d5d9348447

This briefing document outlines the opportunities and challenges associated with encouraging consumer engagement as related to sustainability and as a key dimension of the value proposition of companies along the value-chain. The Consumer Engagement Working Group focused on the specific enterprise innovations and collaborations which need to happen beyond current innovation and marketing practices to effect fundamental shifts in consumer behaviour towards sustainable consumption.

Published
Wednesday 17 June 2009