Reports
Published: 5 March 2018

Future of Consumption in Fast-Growth Consumer Markets: China

This report argues that China will have the world’s largest middle class fueled by income-growth in the next 10 years.

This report argues that China will have the world’s largest middle class fueled by income-growth in the next 10 years.

The consuming population will also be increasingly comprised of an aging population, millennials starting families and "Generation z" who will be entering the workforce.

These changes will enable a vibrant consumer market empowered by innovation, entrepreneurship and technology, and new digitally enabled business models will continue to thrive.

License and Republishing

World Economic Forum reports may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

About Us
Events
Media
Partners & Members
Language Editions

Privacy Policy & Terms of Service

© 2022 World Economic Forum