
How true strategic foresight can help companies survive and thrive
Strategic foresight positions companies to survive and thrive amid uncertain conditions, whether due to economic disruption or innovations such as AI.
Amy Webb is widely recognized as the global authority who transformed the practice of strategic foresight into a rigorous, data-driven discipline. A pioneering quantitative futurist, she established the field’s foundational methodologies that today guide leaders, organizations, and governments in anticipating disruption, shaping the future, and securing long-term growth.
As the founder and CEO of Future Today Strategy Group, Amy and her team advise a significant portion of the Fortune 100. New CEOs rely on her counsel to navigate leadership transitions and articulate a vision for the next decade. Seasoned executives turn to her to identify their organizations’ next growth curves, while boards of directors seek her guidance to understand disruption, systemic risk, and opportunity amid accelerating change.
Her influence extends far beyond the private sector. She is a trusted advisor to four White House administrations, and advises U.S. federal agencies, Congress, the EU, the UAE, Brazil, Japan and the UN, where her work informs global technology governance and long-term policy planning.
A prolific author, Amy has written four seminal books, including the international bestseller The Big Nine, which reframed global debates about AI, and The Genesis Machine, named by The New Yorker as one of the year’s best nonfiction books. Her books—translated into 23 languages—are read in boardrooms, classrooms, and policy circles around the world; two have been optioned for film.
She also collaborates with the creative community to shape how millions of people imagine the future. Amy advises writers, directors, and producers on projects for Netflix, Hulu, and Marvel. She is a voting member of the National Academy of Television Arts & Sciences.
Ranked the #3 Most Influential Management Thinker in the World by Thinkers50, Amy is regarded as one of the most important voices on the future of technology, business, and society. Forbes named her “one of the five women changing the world,” and the BBC recognized her among its 100 Women of the Year. She is an elected Life member of the Council on Foreign Relations and serves on several boards for the World Economic Forum.
Her thinking appears regularly in The New York Times, Harvard Business Review, Wired, The Atlantic, Fortune, MIT Sloan Management Review, and Amy is a frequent guest on CNN, MSNBC, Fox News, NPR, Marketplace and many other television networks worldwide.
Outside of work, Amy is a competitive endurance cyclist (gravel and road), and an Assistant Scoutmaster to one of the country’s first all-girls Scout troops
Strategic foresight positions companies to survive and thrive amid uncertain conditions, whether due to economic disruption or innovations such as AI.
Collectively, we're short-term thinkers, according to Futurist Amy Webb, but all generations should stay flexible and prepare for alternative futures.
