
Industries in Depth
Understanding the prehistoric brain could help us create better buildings
Applying the cognitive neurosciences to architecture and real estate development could improve the design of buildings.
Dr John Medina is a developmental molecular biologist focused on the genes involved in human brain development and the genetics of psychiatric disorders. He is the author of the New York Times bestseller “Brain Rules”— a provocative book that takes on the way work and school environments are designed; a fellow of architecture firm NBBJ; and holds an affiliate faculty appointment at the University of Washington.