Artificial Intelligence
The discovery economy: How small creators could be driving economic growth
The discovery economy via TikTok, for example, can aid education and skills growth, but platforms must exercise responsibility for maximum benefit.
Esme Lean is a builder at heart, helping businesses of all sizes grow, innovate, and succeed in a digital-first world. As Head of Small and Medium Business at TikTok for the Americas, she leads strategies that empower brands to reach audiences, drive results, and scale impact. Previously, she shaped SMB growth across APAC at TikTok and led initiatives at Facebook and Pinterest, bringing a content-driven, data-informed approach to digital marketing. Passionate about entrepreneurship, Esme mentors founders and engages with Austin’s startup ecosystem, applying lessons from her own entrepreneurial upbringing to inspire the next generation of business leaders.
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