Climate Action and Waste Reduction
Why the circular economy needs data to scale
Despite investment in the circular economy, the global circularity rate has fallen from 9.1% to 6.9% in five years. But waste disposal data could help.
Hassan Murad
Hassan Murad is a Forbes Top 5 Entrepreneurs On The Rise in AI, WasteExpo 40 Under 40 recipient, and TEDx speaker who has spent nearly a decade at the intersection of AI, behavioral science, and sustainability. Inspired by growing up in Pakistan + Dubai and witnessing the devastation of waste on ecosystems, he merged his background in robotics — including work on autonomous submarines, farm-mapping drones, and self-driving cars at Tesla — with a mission to make the waste crisis impossible to ignore. In 2017, Hassan and his co-founder Vivek Vyas — a Forbes 30 Under 30 honoree — started Intuitive AI and created Oscar, the world's first AI-powered Zero-Waste Platform. They've led the deployment of Oscar across hundreds of high-traffic venues, including airports, stadiums, attractions, universities, Fortune 500 campuses, and global events — improving recycling accuracy up to 96% while transforming the bin into a consumer engagement and media channel. Hassan has been featured in Forbes, Axios, WasteDive, and Maclean's, which named Intuitive AI one of Canada's potential billion-dollar breakout startups.
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