Jonathan Haigh, Chief Product Officer at World Data LabOver a 20-year career that began at Kantar and included postings in China and Portugal, Haigh has led insight teams delivering deep, consumer-driven analysis to drive value for his clients.In his current role, he is responsible for World Data Lab's insight agenda, as well as ensuring the product offer is being shaped to meet clients' ever increasing complex needs. Working closely with many major manufacturers, Haigh has ensured that World Data Lab's offer has evolved to answer some of its most detailed queries on the future of consumer demand and category forecasting globally.