Emerging Technologies
Why the human touch is needed to harness AI tools for communications
Generative AI can't replicate or replace human creativity and emotional intelligence. Here's how communications professionals can work with and harness AI.
Margot Edelman
Margot Edelman is the third generation in her family business, Edelman PR, and leads the New York office for the company. In her role as General Manager, she advises tech giants and industry disruptors alike on how to build trust and reputation.
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Emerging Technologies
El punto de inflexión de la tecnología: Por qué ahora es el momento de ganar confianza con la IA
La gente está dividida en cuanto a la aceptación de la IA y la confianza en ella, lo que provoca inestabilidad y polarización en la sociedad y hace que sea fundamental generar confianza e...
Emerging Technologies
Technology’s tipping point: Why now is the time to earn trust in AI
People are divided on their acceptance of and trust in AI causing societal instability and polarization, making earning trust in the technology critical.