Michael McComb

Brand Management Lead, Global Communications Group, World Economic Forum

Michael is Brand Management Lead in the Global Communications Group. He is a senior brand marketing leader having worked with global brand agency and consulting groups including Omnicom, Interpublic, and WPP. He also has multinational corporate experience including serving as Global Head of Sustainability Communications at SAP. He has deep sustainability experience across consumer, business, and policy areas. Michael was trained as a photojournalist, and is more recently a graduate from technology and sustainability programs at MIT and Cambridge. Originally from the US, he moved to Hong Kong early in his career and made Asia his home. Michael moved to Switzerland in 2022 and now lives in Montreux. He is an active and competitive runner, skier, and cyclist.

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