Business
消费者怀疑情绪高涨，企业应该如何保证品牌忠诚度？
看似无穷无尽的产品选择正在影响消费者的购买决策和忠诚度。选择难题使品牌更难了解消费者在哪些方面真正想要或需要选择权。优质产品、正品保障以及与消费者更好的沟通可以帮助品牌解决多样化选择与忠诚度之间的矛盾。
Rhiannon Thomas
Rhiannon Thomas is a Senior Partner and Global Head of Consumer Goods and Retail Practice.
Rhiannon Thomas is a Senior Partner and Global Head of Consumer Goods and Retail Practice.
看似无穷无尽的产品选择正在影响消费者的购买决策和忠诚度。选择难题使品牌更难了解消费者在哪些方面真正想要或需要选择权。优质产品、正品保障以及与消费者更好的沟通可以帮助品牌解决多样化选择与忠诚度之间的矛盾。
Overwhelming consumer choice is affecting consumer purchasing decisions and loyalty. How can consumers make the right choice and how can brands help them?
