
如何在人口老龄化背景下弥合数字鸿沟?
欧洲正在迅速推进数字化,但数字经济往往在无意中偏向更加年轻、精通技术的用户,而将老年人排除在外。弥合代际数字鸿沟不仅需要互联网接入,还要求尊重老年用户需求和体验的具有包容性、用户友好的设计。到2050年,老龄化人口预计将翻倍。在此背景下,设计服务于老年人的数字系统既是社会责任,也是明智的商业战略。
Valentina Vellinho Nardin is a Brazilian-Italian Social and Consumer Psychologist (MSc) based in Portugal, specializing in market and customer intelligence, service design, and human-centric innovation. At NOS SGPS, she leads strategic research shaping telecom, technology, entertainment, and AI-powered solutions around real human needs. With international research experience and a proven ability to work across cultures, she operates at the nexus of behavior, innovation, and inclusive growth, keeping people at the heart of economic transformation.
欧洲正在迅速推进数字化,但数字经济往往在无意中偏向更加年轻、精通技术的用户,而将老年人排除在外。弥合代际数字鸿沟不仅需要互联网接入,还要求尊重老年用户需求和体验的具有包容性、用户友好的设计。到2050年,老龄化人口预计将翻倍。在此背景下,设计服务于老年人的数字系统既是社会责任,也是明智的商业战略。
El auge digital de Europa corre el riesgo de ampliar la brecha digital generacional. El diseño inclusivo es esencial para garantizar la equidad y el acceso al mercado.
Europe’s digital boom risks increasing the generational digital divide. Inclusive design is ethical and essential for equity and market access.

