Vittal Devarajan is Vice President and Head, Marketing and Strategy, Engineering and Research and Development Services at HCL Technologies, India. He is a seasoned marketer with over a decade of Product & Services Marketing experience. He is a well-rounded IT professional with 20+ years of experience.
With the internet and digital services pervading every walk of life, there is a clear shift from standardization through mass manufacturing, towards personalization through automation and...
We're moving away from the ownership of things to the use of services, and a new era of personalisation will change business models once again.
