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Published: 5 October 2015

How 21st-Century Longevity Can Create Markets and Drive Economic Growth

For all the talk of “crisis” and “demographic cliffs,” many business leaders, policy-makers, nongovernmental organizations, academics, economists and others are recognizing that population ageing can be, given the right strategic framework, a supremely powerful market driver.

For all the talk of “crisis” and “demographic cliffs,” many business leaders, policy-makers, nongovernmental organizations, academics, economists and others are recognizing that population ageing can be, given the right strategic framework, a supremely powerful market driver.

Published by the Global Agenda Council on Ageing, 2014-2016

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