Transforming Rural Mobility in Japan and the World

Mobility-as-a-service (MaaS), autonomous shuttles and micro-mobility are attracting the attention of cities, businesses, investors and policy-makers to develop a smarter, more environmentally friendly and more convenient mobility offering for the future. Meanwhile, rural mobility systems, whose economic sustainability is facing severe pressure due to a decrease in demand and a partial decrease in the supply of transportation, are garnering significantly less attention in public debate from policy-makers and the mobility industry.

While Japan is considered a global leader in providing excellent public transport, the economic sustainability of rural mobility in the country has long been in a steady decline. Japan is not alone in facing rural mobility challenges. While the country’s rapid population decline makes it a pioneer in confronting these issues, the rural population decline in other G20 countries will be 2.5-times faster in the coming decade compared with the past 10 years. As more countries face similar challenges, more global attention will turn to rural mobility.

White Paper
16 January 2020