Why we need to talk to babies more

Marcos Nisti
Our Impact
What's the World Economic Forum doing to accelerate action on Education?
The Big Picture
Explore and monitor how Education is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:


The baby diaper market — led by Proctor & Gamble and Kimberly-Clark — is projected to reach USD 52.2 billion by 2017. As the market grows, so does the investment in technology. In a recent article about the industry, Lauren Coleman Lochner paints a portrait of scientists in lab coats using saline solution to identify ‘pee-points’ on the quest for a perfect diaper. No leaks, no rash. As fathers, we appreciate this commitment to excellence, but we also have a simple, inexpensive, low-tech request to the CEOs of the leading diaper producers — help us remember to talk to our babies.

Neuroscientists at the Harvard Center on the Developing Child have found that simple interactions between parents and babies — like talking and singing — are critical to strengthening the developing brain. Research indicates that for optimal development, a baby should hear approximately 21,000 words per day (not counting TV and radio). When babies and toddlers are not engaged in consistent verbal interaction, it negatively affects their ability to learn throughout life.

To sleep-deprived parents, 21,000 can sound like an overwhelming number. Thankfully, there are innovators working to give moms and dads the nudge they need to keep the conversation going even in the inevitable moments of exhaustion and frustration.

Providence Talks is one example. The Rhode Island city provides a recording device to families that registers how many words a child hears per day. Families receive data on word count and home visits from social assistance organizations. The data and encouragement helps increase the richness of young children’s auditory environment.

In Seattle, the Vroom program has identified hundreds of common events in daily life that — with thoughtfulness and discipline — can be transformed into ‘brain-building moments.’ The program recognizes that parents, especially working parents, are already very busy and aims to help them use available time more effectively. For example, when leaving home with your six-month old, let the kid flip off the lights.

One of the tips given to parents is to talk to their baby when changing a diaper. However, many parents — even those who have heard and plan to follow this advice — find themselves silent and single-mindedly focused on the task at hand. According to Princeton University Professor Eldar Shafir, “this gap between intention and action is a familiar policy challenge with desired behaviors often arising due to an insightful, sometimes minor tweak.” This represents an opportunity for industry leaders to step in and provide a persuasive and well-placed reminder that can help moms and dads use the diaper changing moment to its full potential.

While the animals and cartoons on most diapers may seem an appropriate motif at first blush, parents are the ones who spend the most time looking at diapers. Therein lies the opportunity — add a note on the front of the diaper encouraging parents to ‘look up’ and ‘talk to your baby’ or to narrate what they are doing as they change the diaper. Small prompts likes these at the moment of the diaper change may be just enough to remind parents that every second, a baby’s brain develops 700 new neural connections and that this is a good time to help make those connections stronger.

With just a small tweak (at a low cost) each of the millions of diapers sold in this growing marketplace can help foster healthy brain development among societies’ youngest citizens. Just give parents a nudge and we’ll do the rest.

Published in collaboration with The Huffington Post

Author. Michael Feigelson is interim executive director for the Bernard Van Leer Foundation. Marcos Nisti.  Marcos Nisti is Chief Executive Officer of The Alana Institute in Brazil

Image: A mother smiles at her baby as they wait to board a train at a railway station in Hangzhou. REUTERS/Lang Lang  

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

How boosting women’s financial literacy could help you live a long, fulfilling life 

Morgan Camp

April 9, 2024

About Us



Partners & Members

  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2024 World Economic Forum