Using recycling to change culture
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:
Entrepreneurship
Start with yourself, says Chilean social innovator Gonzalo Muñoz in this video for the Schwab Foundation. Great leaders should first lead themselves: “Fall in love with the cause you’re trying to solve, and not necessarily with the organisation as your tool”.
This post is part of a major series from the Schwab Foundation looking at lessons from leading social entrepreneurs.
He says although they run recycling stations, their main goal is empowering citizens to change their habits and become more sustainable consumers: “We are a cultural change company masquerading as a recycling company,” he says.
Muñoz says leaders must learn to recognise the right people for the job: “Leading the organisation means understanding that people in a certain moment have to give their best, but maybe in the next phase they will not be necessarily be the right people with the proper skills.”
Author: Gonzalo Muñoz is co-founder and CEO of TriCiclos in Brazil, Chile, Argentina, and Colombia.
Don't miss any update on this topic
Create a free account and access your personalized content collection with our latest publications and analyses.
License and Republishing
World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.
The views expressed in this article are those of the author alone and not the World Economic Forum.
The Agenda Weekly
A weekly update of the most important issues driving the global agenda
You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.
More on EntrepreneurshipSee all
Eliane Trindade
April 4, 2024
January 17, 2024
Gianluca Gygax
January 16, 2024
Olivier M. Schwab
January 15, 2024
Laura Beltran
January 14, 2024