China

How technology is changing consumer experience in China

Customers shop inside a department store in Shenyang, Liaoning province, November 6, 2013. China needs to sustain economic growth of 7.2 percent to ensure a stable job market, Premier Li Keqiang said as he warned the government against further expanding already loose money policies. In one of the few occasions when a top official has specified the minimum level of growth needed for employment, Li said calculations show China's economy must grow 7.2 percent annually to create 10 million jobs a year. REUTERS/Stringer (CHINA - Tags: BUSINESS TPX IMAGES OF THE DAY) CHINA OUT. NO COMMERCIAL OR EDITORIAL SALES IN CHINA - GM1E9B61C7O01

China's e-commerce sector is now worth $600 billion Image: REUTERS

Keith Weed
Chief Marketing and Communications Officer, Unilever
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