Social media influencers can shape trends more profoundly than a global marketing campaign. Image: REUTERS/Hannibal Hanschke
Explore and monitor how Leadership is affecting economies, industries and global issues
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:
License and Republishing
The views expressed in this article are those of the author alone and not the World Economic Forum.
The Agenda Weekly
A weekly update of the most important issues driving the global agenda