India

3 ways Bollywood can help shape the future of globalization

A cinema goer takes a picture as others watch Bollywood movie "Dilwale Dulhania Le Jayenge" (The Big Hearted Will Take the Bride), starring actor Shah Rukh Khan, inside Maratha Mandir theatre in Mumbai December 12, 2014. The movie, released in October 1995, has set a record of completing 1000 weeks of continuous screening at a cinema, a feat unmatched by any other Bollywood movies. According to Manoj Desai, owner of the theatre, the movie, which is still being screened, enjoys at least 50 to 60 percent occupancy on weekdays and full house on weekends at his theatre.

By reflecting the concerns of millennial audiences, Bollywood can help shape a brighter future Image: REUTERS/Danish Siddiqui

Mayuri Bhattacharjee
Founder, Sikun Relief Foundation
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