We underestimate the power of data at our peril. This is why

Apr 2, 2019

Visitors sit on a bench made in the shape of "Big Data" outside the venue of the 2015 Big Data Expo in Guiyang, Guizhou province, China, May 26, 2015. Picture taken May 26, 2015. REUTERS/Paul Carsten - GF10000108097

Where retailers once relied on instinct and experience to determine customer behavior, data analysis can reveal much more. Image: REUTERS/Paul Carsten

Hani Weiss

Chief Executive Officer, Majid Al Futtaim – Retail

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