What brands get wrong about China - and how to put it right

Customers shop inside a department store in Shenyang, Liaoning province, November 6, 2013.

Understanding modern Chinese consumers can be the difference between success and failure for brands hoping to make inroads Image: REUTERS/Stringer

Ruby Chui
Alumni, Global Shapers Community, Brandnographer
Lyra Jiang
Research Lead, Brandnographer
Our Impact
The Big Picture
Explore and monitor how China is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:



What is AMNC, the World Economic Forum's meeting in China?

 How do you like them oranges?
Image: Brandnographer
 Authentic, grassroots endorsements are now more valuable than sponsored celebrity posts
Image: Brandnographer
Have you read?
Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Related topics:
ChinaRetail, Consumer Goods and LifestyleFuture of Consumption
World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

Ranked: The largest bond markets in the world

Dorothy Neufeld

April 17, 2023

About Us



Partners & Members

  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2023 World Economic Forum