China

What brands get wrong about China - and how to put it right

Customers shop inside a department store in Shenyang, Liaoning province, November 6, 2013.

Understanding modern Chinese consumers can be the difference between success and failure for brands hoping to make inroads Image: REUTERS/Stringer

Ruby Chui
Alumni, Global Shapers Community, Brandnographer
Lyra Jiang
Research Lead, Brandnographer
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ChinaRetail, Consumer Goods and LifestyleFuture of Consumption
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