Anti-vax: how to counter the myths in time for a COVID vaccine - this week's World Vs Virus podcast  

Anti-quarantine demonstrators holds a placard that reads "5G and vaccines genocide", during a protest against the quarantine measures in the city of Buenos Aires, amid the coronavirus disease (COVID-19) outbreak, at the Buenos Aires obelisk, Argentina May 30, 2020. REUTERS/Agustin Marcarian - RC29ZG9UC60N

Conspiracies, rumours and misinformation. This banner, at a protest in Argentina, reads: "5G and vaccines genocide" Image: REUTERS/Agustin Marcarian

Robin Pomeroy
Podcast Editor, World Economic Forum
Our Impact
What's the World Economic Forum doing to accelerate action on COVID-19?
The Big Picture
Explore and monitor how COVID-19 is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:


  • Ipsos poll found 27% of people globally would not want a COVID vaccine.
  • Opposition to vaccines is a broad spectrum, from nervous parents to extreme conspiracy theorists.
  • Vaccine experts Paul Offit and Heidi Larson feature on World Vs Virus podcast.
  • Subscribe to the World Vs Virus on Apple, Soundcloud or Spotify. Access other World Economic Forum podcasts here.
Have you read?

Opposition to vaccines is almost as old as vaccines themselves. It started in the 1850s when libertarians and people of certain religious beliefs campaigned against making the smallpox vaccine mandatory, according to anthropologist Heidi Larson, author of Stuck: How Vaccine Rumors Start — and Why They Don’t Go Away.

But the voices against vaccines are louder today than ever before, due to the power of social media and the rise of populist politics, Larson says in this week's World Vs Virus podcast.

"A lot of the questioning around vaccines does reflect a kind of anti-establishment anti-elite [sentiment...] aligned with some of the issues around populism and polarization, which is anti-elite and pro-'public knows best'," Larson says.

"Whereas the science behind vaccines, as well as the regulations and the recommendations, are at many levels very top-down and also seem farther and farther away from the individual in our society."

Image: OUP

Larson heads the Vaccine Confidence Project at the London School of Hygiene and Tropical Medicine - an organisation that tracks rumours and misinformation about vaccines and helps counter them. She says we have to start improving people's confidence now - well before a COVID-19 vaccine is available - to ensure populations around the world want to take it.

And that means listening to people's concerns, says Larson, who worked on improving vaccine confidence during the Ebola outbreaks in Africa - which was achieved by talking to people and taking them seriously.

"The mothers who came to me and said: 'We are not flat-Earthers' - these are not what I would call anti-vaxxers, which is a very strong and outspoken smaller group, but with huge impact," Larson says.

"There is a very large group of people in the middle between the two ends - very pro and very anti - who have some genuine questions and concerns ... and they're the ones who feel like they're being demonized for even asking questions."

Paul Offit, professor of vaccinology at the Perelman School of Medicine at the University of Pennsylvania, has a similar message: it is quite understandable for people to question whether they should be vaccinating themselves or their children.


Offit, who co-invented a vaccine against rotavirus, an illness that causes diarrhea in children which can be fatal, says the only way we will beat COVID-19 is with a vaccine.

"Herd immunity, or community immunity, is not going to be effectively induced by natural infection. It basically never has been and it never will be. I think that only with the vaccine, can we stop it. There's always going to be at risk of spread until there's a vaccine."

If a vaccine is developed that is 75% effective, two-thirds of the population would need to take it, he says, meaning public confidence is crucial.

Patient optimism

"I think you should be sceptical of any vaccine. I think you should be sceptical of anything you put into your body. I think what you shouldn't be is cynical," Offit tells World Vs Virus.

"Crossing the line and being cynical and believing in these conspiracy theories, like the virus is spread by the 5G network or Bill Gates wants to just make money off of the vaccine, those kinds of conspiracy theories, which are often embraced by the anti-vaccine activists, that's much harder to counter. People who embrace those conspiracy theories are much less likely to be compelled by reason and logic and data."

So what chance do the voices of reason have against the conspiracy theories and false rumours that play well with people who feel disconnected from experts and 'elites'?

Larson calls herself a "patient optimist" and has high hopes for the younger generation.

"Children of parents who have refused vaccination, interestingly are starting to stand up and say: 'Wait a minute, that was your decision. I go to school, I've read about vaccines, I know the science, I want my vaccine. I'm not going to make that mistake for my children.'" she says.

"I'm not saying the sentiments that drive some of these [fears and false rumours] will go away. They haven't gone away since the 1800s. But the nature and the amplification and the polarization of these sentiments can be mitigated."


Subscribe to the World Vs Virus on Apple, Soundcloud or Spotify. Access other World Economic Forum podcasts here.

Listen to our sister podcast The Great Reset, which looks at how we can rebuild a cleaner, fairer, smarter world after COVID-19:

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Related topics:
COVID-19Global Health
World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

Winding down COVAX – lessons learnt from delivering 2 billion COVID-19 vaccinations to lower-income countries

Charlotte Edmond

January 8, 2024

About Us



Partners & Members

  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2024 World Economic Forum