Sustainable Development

To help futureproof your business, keep these 4 steps in mind

Women are reflected as they look at a shop window in the commercial Ermou Street in central Athens May 30, 2014. Greek retail sales by volume fell 0.8 percent in March compared to the same month last year,statistics service ELSTAT said on Friday. The reading had risen at a revised annual pace of 0.9 percent in February, more than previously estimated. Hit by the country's deep recession and record unemployment, retail sales declined by about 40 percent in 2009-2013 as a result of austerity policies imposed under the terms of its international bailout. REUTERS/Alkis Konstantinidis  (GREECE - Tags: POLITICS BUSINESS TPX IMAGES OF THE DAY) - GM1EA5U1OZA02

Gen Z will adapt spending habits to benefit brands that reflect their sustainable lifestyles and values Image: REUTERS/Alkis Konstantinidis

Jessica Barlow
Project support, Searious Business
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Generation Z is making more shopping decisions based on sustainable retail
Generation Z is making more shopping decisions based on sustainable retail Image: FirstInsight
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Younger generations are more concerned about sustainability post-COVID-19 Image: GlobalWedIndex
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