Future of Media, Entertainment and Sport

What can China tell us about the future of social commerce and content?

A live-streaming session through phones at Alibaba Group's Singles' Day global shopping festival at a media center in Hangzhou, Zhejiang province, China November 11, 2020.

A screen shows the live sales total for Alibaba's Taobao Live annual Singles' Day shopping event. Image: REUTERS/Aly Song.

Matthew Quinlan
Managing Director, Accenture
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Figure 1. Social commerce represents a growing share of the total e-commerce market in the US and China. (Source: E-Marketer).
Figure 1. Social commerce represents a growing share of the total e-commerce market in the US and China. (Source: E-Marketer).

Figure 2. Projected growth in global social commerce. (Source: GrandView Research).
Figure 2. Projected growth in global social commerce. (Source: GrandView Research).
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Future of Media, Entertainment and SportThe Digital EconomyChina
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