Future of Media, Entertainment and Sport

What can China tell us about the future of social commerce and content?

A screen shows the live sales total for Alibaba's Taobao Live annual Singles' Day shopping event. Image: REUTERS/Aly Song.

Matthew Quinlan

Managing Director, Accenture


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Figure 1. Social commerce represents a growing share of the total e-commerce market in the US and China. (Source: E-Marketer).

Figure 2. Projected growth in global social commerce. (Source: GrandView Research).

What is the World Economic Forum doing to measure the value in media?

An increasing exchange of value between players.

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Related topics:

Future of Media, Entertainment and SportThe Digital EconomyChina


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