From Silent Gen to Gen Z - which U.S. generation has the most cultural power and influence?

May 20, 2021

Traditional forms of media are most influenced by older generations. Image: REUTERS/David Mercado

Carmen Ang

Writer, Visual Capitalist

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These age groups were used as a frame group for the study. Image: Visual Capitalist

a chart showing influence among industry

Gen X is the most dominant in the most areas. Image: Visual Capitalist

a chart showing the different levels of power different generations have

Gex wield the most cultural power. Image: Visual Capitalist

a chart showing the digital takeover of media

Digital media has swiftly taken over traditional forms. Image: Visual Capitalist

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Influencer marketing has boomed. Image: Visual Capitalist

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