3 tactics to overcome COVID-19 vaccine hesitancy

Jun 28, 2021

Syringes with different coloured medicines on a blue background. Vaccine. COVID-19. Coronavirus.

Efforts to convince skeptics to get a COVID-19 vaccination should focus on thoughts and feelings about vaccines. Image: Unsplash / @diana_pole

Rohit Deshpandé

Sebastian S. Kresge Professor of Marketing, Harvard Business School

Ofer Mintz

Associate Professor, Marketing, University of Technology, Sydney

Imran S. Currim

Professor of Marketing, Paul Merage School of Business, University of California, Irvine

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A different approach to communicating with vaccine skeptics aims to reduce procrastination and rejection. Image: Ofer Mintz, University of Technology, Sydney; Imran Currim, University of California Irvine; Rohit Deshpande, Harvard Business School

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— Ofer Mintz, University of Technology, Sydney; Imran Currim, University of California Irvine; Rohit Deshpande, Harvard Business School

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