3 tactics to overcome COVID-19 vaccine hesitancy
Efforts to convince skeptics to get a COVID-19 vaccination should focus on thoughts and feelings about vaccines. Image: Unsplash / @diana_pole
Rohit Deshpandé
Sebastian S. Kresge Professor of Marketing, Harvard Business School
Ofer Mintz
Associate Professor, Marketing, University of Technology, Sydney
Imran S. Currim
Professor of Marketing, Paul Merage School of Business, University of California, Irvine
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