3 tactics to overcome COVID-19 vaccine hesitancy

Efforts to convince skeptics to get a COVID-19 vaccination should focus on thoughts and feelings about vaccines. Image: Unsplash / @diana_pole
Rohit Deshpandé
Sebastian S. Kresge Professor of Marketing, Harvard Business School
Ofer Mintz
Associate Professor, Marketing, University of Technology, Sydney
Imran S. Currim
Professor of Marketing, Paul Merage School of Business, University of California, Irvine
Explore and monitor how COVID-19 is affecting economies, industries and global issues

Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:
COVID-19
License and Republishing
World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.
The views expressed in this article are those of the author alone and not the World Economic Forum.
Related topics:
The Agenda Weekly
A weekly update of the most important issues driving the global agenda
Subscribe
You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.