Reusing 10% will stop almost half of plastic waste from entering the ocean. Here's how

Jul 23, 2021

Business couple before or after work, outdoors

Reusing items such as coffee cups and water bottles not only minimises waste, but also creates opportunities for companies Image: Getty Images/iStockphoto

Zara Ingilizian

Head, Consumer Industries; Member of the Executive Committee, World Economic Forum

Mayuri Ghosh

Head of Consumers Beyond Waste, Strategy & Public Private Partnerships, Future of Consumption Platform, World Economic Forum

Beth Bovis

Partner; Leader, Global Social Impact and Sustainability, Kearney

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Source: Future of Reusable Consumption Models, World Economic Forum and Kearney insight report, July 2021

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