Mental Health

Is your house full of clutter? Here's the psychology behind it and what marketers can learn

Shelves full of china.

People collect many things, like china and other antiques. Image: Alexandre Valdivia/Unsplash

Jonah Berger
Professor, University of Wharton
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Associating items with specific occasions will make people consider them more special. Image: How Nonconsumption Can Turn Ordinary Items into Perceived Treasures, Jacqueline R. Rifkin and Jonah Berger (2021)
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