Germany

These economies have the best ‘brand’

Frankfurt, Germany, a city contributing to the nation's favourable brand. Image: Igor Flek/Unsplash

Victoria Masterson
Senior Writer, Formative Content
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Germany preserves its top ranking in overall NBI.
Germany topped the Anholt Ipsos Nation Brands Index for the fifth year in a row in 2021. Image: Anholt Ipsos Nation Brands Index

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Desire to visit - overall average ratings.
People want to travel to places more than ever in 2021, the Nation Brands Index suggests. Image: Anholt Ipsos Nation Brands Index
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