Fourth Industrial Revolution

This is how TikTok helped propel book sales to a bestselling year

#BookTok is helping drive up sales of print books, according to an industry analyst. Image: Unsplash/ Solen Feyissa

Kayleigh Bateman

Senior Writer, Formative Content

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Readers in the US bought 821 million books last year. Image: TikTok/ Worldeconomicforum
Time for a little light reading. Image: TikTok: Willsmith

Here are 5 books to engage young people in discussions about race Image: Twitter/ WEFBookClub

Have you read?

The majority of TikTok users are under 35, and that’s helped boost sales of books. Image: TikTok/ abbysbooks
The three top-selling books in the US in January 2022 were not new releases, according to NPD BookScan. Image: NPD BookScan
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What is the World Economic Forum's Book Club?

Bookshop floor plans and online book retailers are also drawing inspiration from the success of BookTok. Image: Twitter/ Waterstones Merry Hill

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Fourth Industrial RevolutionBook ClubEmerging TechnologiesFuture of Media, Entertainment and Sport

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