Fourth Industrial Revolution

This is how TikTok helped propel book sales to a bestselling year

#BookTok is helping drive up sales of print books, according to an industry analyst. Image: Unsplash/ Solen Feyissa

Kayleigh Bateman

Senior Writer, Formative Content


Our Impact
The Big Picture
Explore and monitor how Fourth Industrial Revolution is affecting economies, industries and global issues
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale

Stay up to date:

Fourth Industrial Revolution

Readers in the US bought 821 million books last year. Image: TikTok/ Worldeconomicforum
Time for a little light reading. Image: TikTok: Willsmith

Here are 5 books to engage young people in discussions about race Image: Twitter/ WEFBookClub

Have you read?

The majority of TikTok users are under 35, and that’s helped boost sales of books. Image: TikTok/ abbysbooks
The three top-selling books in the US in January 2022 were not new releases, according to NPD BookScan. Image: NPD BookScan

What is the World Economic Forum's Book Club?

Bookshop floor plans and online book retailers are also drawing inspiration from the success of BookTok. Image: Twitter/ Waterstones Merry Hill

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Related topics:

Fourth Industrial RevolutionBook ClubEmerging TechnologiesFuture of Media, Entertainment and Sport


Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda


You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

Here's how automation and job creation can go hand in hand 
About Us
Partners & Members
Language Editions

Privacy Policy & Terms of Service

© 2022 World Economic Forum