Digital trust is a must-have for consumers. How can companies ensure they deliver?

Oct 10, 2022

Companies that are leaders on digital trust are 1.6 times more likely than the global average to see revenue growth of at least 10%. Image: Unsplash/Glenn Carstens-Peters

Kate Smaje

Senior Partner, McKinsey & Company

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The Digital Transformation of Business

Most respondents say it’s important for companies to provide transparency around their digital trust policies. Image: McKinsey & Company

Leaders in digital trust are less likely to have suffered a data breach, though the difference is less stark: 49 percent versus 57 percent of all others. Image: McKinsey & Company

Digital trust leaders are 1.6 times more likely than the global average to see revenue and EBIT growth rates of at least 10 percent. Image: McKinsey & Company

Digital trust leaders engage in at least half of all the AI, data, and cybersecurity practices McKinsey asked about. Image: McKinsey & Company

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