Technological Transformation

Smartphones and influencers are changing the way US adults shop, here's how

Hands holding phone

The internet has reshaped how, when and where people can make purchases. Image: Unsplash/Jonas Leupe

Michelle Faverio
Research Analyst, Pew Research Center
Monica Anderson
Research Associate, Pew Research Center
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Technological Transformation

Infographic showing the percentage of US adults that use a smart, desktop/laptop, or tablet to purchase things online.
About three-quarters of Americans report buying things online using a smartphone. Image: Pew Research Center

Graphs showing a percentage breakdown of which devices US consumers use to buy things online on a weekly basis.
About half of Americans ages 30 to 49 say they make purchases with a smartphone at least weekly. Image: Pew Research Center

Graphs showing the percentage of US adults who prefer to buy from online or physical stores
Americans are more likely to prefer buying from a physical store than shopping online. Image: Pew Research Center

Graph showing what percentage of US social media users interact with influencer content and allow it to inform their purchasing decisions
Younger social media users have made purchases based on influencer recommendations. Image: Pew Research Center

Graph showing how influencers or content creators impact the buying decisions of different US consumers
About four-in-ten social media users say influencers and content creators impact what they buy. Image: Pew Research Center
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Related topics:
Technological TransformationUnited StatesFinancial and Monetary SystemsEmerging Technologies
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