Technological Transformation

Smartphones and influencers are changing the way US adults shop, here's how

The internet has reshaped how, when and where people can make purchases. Image: Unsplash/Jonas Leupe

Michelle Faverio

Research Analyst, Pew Research Center

Monica Anderson

Research Associate, Pew Research Center

Share:
Our Impact
The Big Picture
Explore and monitor how United States is affecting economies, industries and global issues
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:

Technological Transformation

Infographic showing the percentage of US adults that use a smart, desktop/laptop, or tablet to purchase things online.
About three-quarters of Americans report buying things online using a smartphone. Image: Pew Research Center

Graphs showing a percentage breakdown of which devices US consumers use to buy things online on a weekly basis.
About half of Americans ages 30 to 49 say they make purchases with a smartphone at least weekly. Image: Pew Research Center

Graphs showing the percentage of US adults who prefer to buy from online or physical stores
Americans are more likely to prefer buying from a physical store than shopping online. Image: Pew Research Center

Graph showing what percentage of US social media users interact with influencer content and allow it to inform their purchasing decisions
Younger social media users have made purchases based on influencer recommendations. Image: Pew Research Center

Graph showing how influencers or content creators impact the buying decisions of different US consumers
About four-in-ten social media users say influencers and content creators impact what they buy. Image: Pew Research Center
Have you read?
Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Related topics:
Technological TransformationUnited StatesFinancial and Monetary SystemsEmerging Technologies
Share:
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

Cybersecurity: How closing the skills gap can improve resilience and support a workforce in transition

Ken Xie

February 1, 2023

About Us
Events
Media
Partners & Members
Language Editions

Privacy Policy & Terms of Service

© 2023 World Economic Forum