Future of Work

Here's how to have more fruitful brainstorming sessions

Workers brainstorming ideas in an office meeting room.

Making brainstorming sessions fun and inspirational can also help make them successful. Image: Pexels/Christina Morillo

Mark Cruth
Writer, Quartz
Share:
Our Impact
What's the World Economic Forum doing to accelerate action on Future of Work?
The Big Picture
Explore and monitor how Education is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:

Future of Work

  • Introducing inspiration exercises into meetings can help boost brainstorming, an expert says.
  • Here he lists several suggestions for activities that could be used to encourage creative thinking.
  • They include discussing 100 ways to use a paperclip.

There are a lot of bad meetings out there. A project status meeting when a person reads updates off a shared tracker. Async, anyone? A team meeting when the leader talks the entire time with little engagement from individual contributors. Snooze.

Perhaps my least favorite bad meeting is an inspiration-less brainstorming session. You know the type: A prompt is shared and then unstructured idea-sharing ensues. You may hear crickets. Or you may hear the same loud voice over and over and over again.

But a structured intervention can help boost your team’s brainstorm. The next time you’re leading a session, try these exercises to supercharge your team’s creative thinking—and distill the best ideas to move forward.

Loading...

100 Ways to Use a Paperclip

I often start off a brainstorming session with the 100 Ways to Use a Paperclip exercise to get the team warmed up.

The prompt is simple: List all the ways you might use a paper clip. Hold a bag of chips together? Pick a locked door? Mark a page in a book? Anything goes.

The exercise is designed to challenge team members to explore new and lateral ideas, approaches, and perspectives. It’s a sneaky (and fun!) way to shift everyone into a growth mindset before heading into the brainstorm at hand.

You can also try this exercise individually if you find yourself up against a creative block.

Disruptive Brainstorming

Once the team is warmed up, my Disruptive Brainstorming play is one of my favorite methods for team brainstorming. Here’s how you run this 60-minute play.

Prep

For distributed teams (some will be remote and some will be together in-person), create a collaboration document. Check out these templates for a Trello board or Confluence page. Have the Disrupt cards ready to screen share. For in-person teams, find a whiteboard or large paper and set out sticky notes and markers in a meeting room. Print out the Disrupt cards and bring them with you.

Define a clear topic for brainstorming. Then create a document with all the relevant research and background on your theme. Share it with the team a couple days in advance so they can start thinking about the topic.

Brainstorm (Round 1)

Break the team into two groups to do several rounds of brainstorming. If this is a distributed team, use the video conferencing software’s breakout rooms functionality. Set a timer for 10 minutes and start the brainstorm, coming up with as many ideas as possible in the allotted time. Nothing is off the table.

Have team members add ideas one at a time to the template, whiteboard, or sticky notes. Discuss the idea with the group as it’s being added to see if anyone on the team has anything to add or refine.

Have you read?

Cut (Round 1)

Bring the groups back together. In silence, have teams remove ideas from the opposite team’s board. These are any ideas that don’t seem achievable, supportable, or that don’t relate to the brainstorming objective. Generous trimming of ideas is important to make room for new ones.

Disrupt

Have one teammate from each group switch teams to shake up the team’s thinking. Then have teams pick a number at random from 1-33. This number will correspond to a Disrupt card. Some examples of Disrupt card prompts include:

  • Appropriate challenges: We delight in challenges, especially ones that strike a balance between overwhelming and boring.
  • Limited access: We naturally desire things that are perceived as exclusive or belonging to a select few.
  • Humor effect: Funny items are more easily remembered—and enjoyed!

Brainstorm (Round 2)

With the new team member and Disrupt card, set a timer for 10 minutes and begin a new round of brainstorming. The ideas should relate to the concept on the Disrupt card.

Cut (Round 2)

Once again, remove ideas from the opposite team’s brainstorm list. Do so quietly and without discussion.

Disrupt again

Have a different person from each team switch teams. Add a new Disrupt card at random. Set a timer for 10 minutes and go for one final brainstorming round.

Discover

What is the World Economic Forum doing about including older people in the workforce?

Final cut

Make this one the biggest cut yet, even if (or especially if) it means only 1-2 ideas are left per team. The team intends to commit to these ideas, so make sure they’re worth pursuing. Then commit to them.

A brainstorm is supposed to be a time for fun and inspiration. If you find them boring, awkward, or unproductive, give one or both of these exercises a try, and see how you boost them.

Loading...
Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Related topics:
Future of WorkJobs and SkillsEducation
Share:
World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

From 'Quit-Tok' to proximity bias, here are 11 buzzwords from the world of hybrid work

Kate Whiting

April 17, 2024

About Us

Events

Media

Partners & Members

  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2024 World Economic Forum