Matthias Lüfkens is a Particle Accelerator, Social Media Architect and former Head of Digital Media at the World Economic Forum.
With US President Donald Trump foregoing traditional niceties by on his personal Twitter account, only a handful of world leaders have engaged directly with him on social media.
Donald Trump is racing ahead of his rival on Twitter, at least in terms of followers and engagement, according to the latest Twiplomacy study.
Government figures are starting to turn to Snapchat.
World leaders, diplomats and international organisations are increasingly using emojis on social media.
