BA in Industrial Design, University of Northumbria; Master's in Design, Royal College of Art. Formerly: Consulting Designer for Sony, Apple, NEC, Microsoft, Steelcase, Procter and Gamble, Pepsi. With IDEO: 1992-95, Manager, San Francisco office; 1995-2000, Manager, London office; since 2000, Chief Executive Officer. Visiting Professor, University of Northumbria. Council Member: External Advisory Council, Mayo Clinic Center for Innovation; Industrial Design Society of America; Art Directors' Club, UK. Expertise: industrial design, interaction design. Interests: classic cars, painting, music, architecture.
Some systems, like cities, are too complex to be envisaged in every single detail. Instead, forward-thinking designers should focus their energies on where they are most useful.
